The Overthrow Series

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The Overthrow Series

The Overthrow Series - Trailer

This project came to life after a series of trips to New York City. Activists, musicians, and community leader Power Malu, whom we met and connected with, initially inspired this series of videos. Yet the project, whose goal is to depict and share the life and stories of numerous athletes, was only effectuated with the creative mind of Chris Thaller (Head of Creative Projects at Adidas Runtastic) and Power Malu on board.

Client
Adidas Runtastic
Art Direction
Christian Thaller
Director
Power Malu
DoP
Kevin Rieseneder
Post Production
Crisp & Juicy
Music | Sound Design
Power Malu | Nick Lawniczak

The Overthrow Series - Alicia Napoleon

Alicia Napoleon is a successful professional boxer and trainer at the Overthrow Boxing Club Manhatten in New York City. Currently being the third-best middleweight female boxer in the world, perseverance and an iron will are crucial to attain and keep the title.

“Never let anyone tell you who you are or pull you down.” — Alicia

Client
Adidas Runtastic
Art Direction
Christian Thaller
Director
Crisp & Juicy
DoP
Crisp & Juicy
Post Production
Crisp & Juicy
Music | Sound Design
Power Malu | Nick Lawniczak

The Overthrow Series - Niki Avery

Niki Avery is a professional basketball player from Harlem New York. Niki introduced us to the neighborhood she grew up in and the place where she first threw some baskets. Despite being short for a basketball player, she managed to make a name for herself as a professional basketball player.

“Don’t be afraid to try.” — Niki

Client
Adidas Runtastic
Art Direction
Christian Thaller
Director
Power Malu
DoP
Kevin Rieseneder
Post Production
Crisp & Juicy
Music | Sound Design
Power Malu | Nick Lawniczak

The Overthrow Series - Jessie Zapo

Jessie Zapo is an active member of the urban running scene, the Bridgerunners NYC running crew, Ambassador for ADIDAS Running, and works internationally with numerous teams. She was the initiator of the global meeting “Bridge the Gap” and a founding member of the GIRLS RUN NYC group.

“I’m fighting for women. I’m fighting for myself.” — Jessie

Client
Adidas Runtastic
Art Direction
Christian Thaller
Director
Power Malu
DoP
Kevin Rieseneder
Post Production
Crisp & Juicy
Music | Sound Design
Power Malu | Nick Lawniczak

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